Every year, during catalogue time, I'm faced with the daunting task of having to name product colors. It can be either a fun exercise or an agonizing process, and the funny thing is, I'm not quite sure if anyone really notices! But, in my experience, stationery lovers tend to notice the little details, and I wouldn't feel quite right about sending off my creation into the world without a proper color assignation. If I think my task is challenging, I can't imagine what the creative teams for paint manufacturers must face during new color launches. I popped onto Behr and Valspar websites the other night, browsing for new wall paint and saw some really creative solutions centered around food.